Intelligent Bartender

Archive for November, 2008

Why Bartend?

by on Nov.12, 2008, under Mixology, Molecular, The F Word

When considering bartending as a career there are a few things that one should keep in mind.  It’s not all glitz and glamour, and although you can make gobs of cash doing it, the real money, as in most businesses goes to the ones who are truly committed to practising and perfecting the craft.

Are you a bartender?  Is bartending for you? Are you a member of the mixology camp or is flair your thing?

The reality is that there are few careers that give you the opportunity to network, make money and develop your own personal clientele with no upfront investment other than your knowledge of a well built cocktail.

Whether you chose to engage your guests with conversation, cutting edge cocktails or flair, creating a buzz is a surefire way to leverage viral marketing and have your guests coming back for more.  Here’s an example of a Melbourne bar called Der Raum, that entertains not only in cocktail theatre and molecular mixology but also by pure design ingenuity.

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