Intelligent Bartender

As I sit here writing this article and enjoying the last days of summer, I’m thinking of things that are distinctly Canadian. A few come to mind – long weekends at the cottage, The Tragically Hip, maple syrup, and the Caesar.

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Have you ever been to a bar where you feel like your bartender is just simply slamming a drink on a counter for you, rather than being able to give you an entertaining experience and a hand crafted cocktail?

There are many bartenders who noticeably carry around an attitude in which they really don’t care about the quality of the experience or drink they are serving their client; this needs to change.

The Four Seasons Hotel, located at 21 Avenue Road in the heart of downtown Toronto, has made and been able to maintain a name for themselves based on their admirable customer service and notable cocktail menu.

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Do you have unexplained losses in liquor or wine, in draught beer… in all three? If your restaurant is like most hospitality concepts, chances are your current bartender training is based on generations of bartenders who may not have been fully trained themselves. Most restaurants open with meticulous operational guidelines for how drinks are prepared, with detailed recipe lists that must be strictly adhered to along with opening and closing procedures, weekly checklists for cleanliness and follow up procedures. Does this sound familiar? Maybe it’s a distant memory…

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If you look up the word “brand” in the dictionary, you will discover that a brand is, “a mark or symbol to differentiate one’s cattle from another’s.” The key word in that definition, as it relates to your establishment, is differentiate. It takes courage to be different and faith in your vision to be successful in the long-term.

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Remember every time Norm walked into the bar on Cheers, the entire bar would call out in unison “NORM!” It didn’t matter who was behind the bar, they knew what he drank, and it was ready and waiting for him as he assumed his position at the end of the bar. Norm embodied the “regular,” the men and women who frequent your establishment regularly. They are the ones who more often than not, tip well, and don’t ask for any special kind of service. In many cases they are the types who spend thousands a year in your establishment. They are the cornerstones of your business, you certainly can’t afford to lose them, so the question clearly is how do you keep them and how do you get more of them?

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Walk into almost any hip Toronto, Vancouver or Montreal restaurant and the cocktail menu you’re handed will likely describe mouth-watering concoctions that use fresh herbs, organic fruit and other top-notch ingredients.

Using cucumber in a cocktail may sound ridiculous at first. Until recently, only a few trained bartenders would even consider using cucumber as a garnish on a Bloody Ceasar or Mary, but all of that is about to change. Cucumbers have somehow made the transition from a low-cost garnish to a top-shelf ingredient – bar chefs have embraced cucumbers as a hot, or cool, new addition to menus, along with a host of other ingredients that are making the migration from the kitchen to the bar.

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As a Canadian, when I think of tequila I get flashbacks of an all-inclusive vacation in Mexico with a hangover. To most of us, it’s simply a shot that gets thrown back with a lick of salt and a squeeze of citrus fruit to kill the after taste. All of that is about to change…

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