Intelligent Bartender

It is a very exciting time to be in the bar business. There have been few times since the repeal of Prohibition that cocktails have been at the forefront of the media and the public conscience, backed by bartenders who are now considering themselves Mixologists and Bar Chefs.

Classic cocktails are back in a big way across the country. Led by great cocktail bars from the St. John Alehouse in the east to Clives Classic Lounge in Victoria on the left coast, passionate mixologists are taking a fresh approach to cocktails. It’s not just in the privately owned cocktail bars either. Major chains across the country are adopting new (and old) cocktails, techniques like muddling fresh fruits and herbs, and looking at their beverage programs differently than we did when big juicy martinis were all the rage.

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Once as popular as the Martini or Manhattan the mighty Gimlet is often overlooked by modern cocktailians. On several occasions I have even received a Martini with cocktail onions(Gibson) upon ordering a Gimlet. Two simple ingredients combine to make something much more. A juniper-citrus aroma, through the sweet and sour mid palate, and a long lingering finish. Hard to beat for a serious slake. If you have the means please make your own lime cordial, it really makes a difference. Recipes follow. Gimlet 1 / Scurvy 0

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On the heels of a very successful first competition, the Toronto Flair League was thinking bigger and better for TFL#2 which was to take place on August 31st 2010.

The roster for the second flair bartending competition had grown from 22, to 29 bartenders.  Much like TFL#1, there were two divisions; amateur, and advanced.  Amateur competitors would receive three minutes of show time, and the advanced competitors would perform for four. Both amateur and advanced competitors were required to create two cocktails; one with working flair, and one with exhibition flair.

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Seventy-five years ago, during the Great Depression, Americans cheered and raised a glass to the repeal of prohibition. Largely viewed as a huge flop — considering that as soon as Congress banned the sale and service of alcohol, consumption rose to record levels (though just how much it increased is tough to judge as “gangsters” didn’t find it prudent to report their sales to the government) — there are lessons to be learned from the “noble experiment,” which can be applied to the recession we face today.

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I’ve been bartending for longer than I can remember and, to be honest, it was years before I ever opened a bottle of bitters.

While working in Australia I was introduced to bitters as one of the ingredients in the hangover cure trifecta — lemon, lime and bitters. Made with lemonade (or 7Up to those of us who live in North America), lime cordial and the magic “bitters,” this elixir is used to settle the stomach.

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While the environmental movement is at the forefront of public conscience, more and more bars are making an effort to go green with their daily business practices. I’m sure you’ve heard all the popular catch phases: renewable energy, carbon neutral footprint and the uber-popular green is the new black.

What does this have to do with operating my restaurant or bar you ask?

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Have you ever been to a bar where you feel like your bartender is just simply slamming a drink on a counter for you, rather than being able to give you an entertaining experience and a hand crafted cocktail?

There are many bartenders who noticeably carry around an attitude in which they really don’t care about the quality of the experience or drink they are serving their client; this needs to change.

The Four Seasons Hotel, located at 21 Avenue Road in the heart of downtown Toronto, has made and been able to maintain a name for themselves based on their admirable customer service and notable cocktail menu.

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If you look up the word “brand” in the dictionary, you will discover that a brand is, “a mark or symbol to differentiate one’s cattle from another’s.” The key word in that definition, as it relates to your establishment, is differentiate. It takes courage to be different and faith in your vision to be successful in the long-term.

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With the diversity of liqueurs on the market today it is possible to make a drink taste like virtually anything. Distillers have made it easy for mixologists to shape the profile of a drink. With base flavours like vanilla, cacao and hazelnut, it’s no wonder drinks like the Crispy Crunch shooter are consistently popular. I often wonder how long it will take before we see a chocolate martini dessert, where the kitchen begins to mimic the flavours being produced on the bar instead of the other way around. Perhaps the service of fusion dishes in traditional bar glassware like wraps in oversized shooter glasses and dessert mousses in martini glasses is an indication that it’s already
happening.

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There’s no doubt that the Far East has heavily influenced our health conscious way of thinking in North America. There’s something exotic about thousands of years of tradition and total body health that the Asian philosophy offers. From Tai Chi and Chai Teas (say that 5 times fast) to fresh ginger root, echinacea and other holistic and alternative remedies, we’re embracing eastern culture in both Canada and the United States like never before. Dr. Andrew Romanelli of the Sports Performance Centres says 75 per cent of his patients are looking to acupuncture as an alternative and less invasive form of treatment. What does this have to do with cocktail culture you ask? How about this for alternative medicine…

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