Intelligent Bartender

Tag: Branding

Branding – Not just for Cattle.

by admin on Aug.23, 2010, under Mixology

It's a simple tweak; but it works!

It's a simple tweak; but it works!

If you look up the word “brand” in the dictionary, you will discover that a brand is, “a mark or symbol to differentiate one’s cattle from another’s.” The key word in that definition, as it relates to your establishment, is differentiate. It takes courage to be different and faith in your vision to be successful in the long-term.

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