Intelligent Bartender

The industry is experiencing a cocktail revolution, and it’s time to start demanding more from bartenders

If your drink isn't up to your standards, send it back!

Has any one else noticed the increase in bars, restaurants and clubs arriving on the scene at the same rate they are disappearing? In major urban centres every week it seems that there is a new “I have to go” spot to check out. Why can’t these concepts find the secret to lasting success? Many bars and restaurants begin with a well-defined vision, spend countless hours and dollars on all the hard details of their operations and then in one swoop, hire their front line salespeople without considering their abilities to serve a drink? With all of these new places opening, who are we putting on the front lines to represent our new concepts?

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