Intelligent Bartender

Would you rather receive the tip from a Rum & Coke ($4) or a $10 Cocktail? Be the difference between an 'Order taker' and a 'Mixologist'.

Vodka sodas and Gin and tonics are fine, but as Canada starts making a move to catch up with the cocktail epicentres of the world, it’s time to take a serious look at your cocktail offering. Many restaurants are still stuck in the late 1990’s Martini cocktail phase, where drinks full of liqueurs and postmix juices, served in oversized martini glasses. Those days are gone, and the cocktails that are replacing those juicy martinis are elegant, sophisticated drinks, full of flavour and ripe with profitability.

We have all heard of suggestive selling, but few servers practice, many simply fall into the rut of being an order taker. It’s worth noting over 50% of drinkers are unaware of price at the time that they place the order, and that over 60% of guests will take the advice or recommendation of a server or bartender. so taking your guests from a Vodka and Cranberry to a Cosmopolitan should really be a piece of cake. The ingredients hardly differ at all, simply decrease the amount of Cranberry and add a splash of orange liqueur. The cost differential is minimal but your opportunity to sell the end product for a premium is tremendous.

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Stay away from the Winter Blues with summer cocktails!

So I’m pretty sure that by now that we’ve all had the chance to try either a pomegranate martini one of the many other power fruit cocktails taking the country by storm. They’re good, aren’t they? Can I interest you in something even a little more luscious? If so, come with me down mango lane. For good reason, the mango is the second most popular fruit on the planet. With its versatility and availability, it has quickly climbed to the top of every mixologists daily shopping list.

Mangos are a sub-tropical fruit, requiring a long, hot period to properly ripen. More mangos are eaten fresh than any other fruit in the world. And there are over a thousand varieties of mango. The enzymes in mangos are tenderizing, similar to those found in papayas. Mangos help to lower cholesterol, aid digestion, and are rich in both vitamins A and C.

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There are so many possibilities within Mixology; Incorporating one or more than one element of molecular can blow your guests' minds!

There has been tremendous buzz in the bartending world for the past few years regarding the term “molecular mixology.” While the name itself can be a little intimidating, molecular mixology can be distilled down into one fundamental distinction. It is simply the process of changing the state of a liquid into a solid or gas.

While the bar and kitchen working together is certainly nothing new, the bar has begun taking cues from culinary predecessors; bartending is making a shift towards incorporating science into cocktails. The latest trend is something being referred to as ‘molecular mixology,’ the bar equivalent of a molecular approach to gastronomy, which has made leaps and bounds in the kitchen in the past few years.

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The Caesar; the quintessential Canadian cocktail.

As I sit here writing this article and enjoying the last days of summer, I’m thinking of things that are distinctly Canadian. A few come to mind – long weekends at the cottage, The Tragically Hip, maple syrup, and the Caesar.

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It's a simple tweak; but it works!

If you look up the word “brand” in the dictionary, you will discover that a brand is, “a mark or symbol to differentiate one’s cattle from another’s.” The key word in that definition, as it relates to your establishment, is differentiate. It takes courage to be different and faith in your vision to be successful in the long-term.

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Yes, PLEASE.

Remember every time Norm walked into the bar on Cheers, the entire bar would call out in unison “NORM!” It didn’t matter who was behind the bar, they knew what he drank, and it was ready and waiting for him as he assumed his position at the end of the bar. Norm embodied the “regular,” the men and women who frequent your establishment regularly. They are the ones who more often than not, tip well, and don’t ask for any special kind of service. In many cases they are the types who spend thousands a year in your establishment. They are the cornerstones of your business, you certainly can’t afford to lose them, so the question clearly is how do you keep them and how do you get more of them?

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When you see cucumber, you think; cool, crisp, and refreshing... Perfect. I'll have two please!

Walk into almost any hip Toronto, Vancouver or Montreal restaurant and the cocktail menu you’re handed will likely describe mouth-watering concoctions that use fresh herbs, organic fruit and other top-notch ingredients.

Using cucumber in a cocktail may sound ridiculous at first. Until recently, only a few trained bartenders would even consider using cucumber as a garnish on a Bloody Ceasar or Mary, but all of that is about to change. Cucumbers have somehow made the transition from a low-cost garnish to a top-shelf ingredient – bar chefs have embraced cucumbers as a hot, or cool, new addition to menus, along with a host of other ingredients that are making the migration from the kitchen to the bar.

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Keep the salt on the outside of the glass; nobody can indulge in a great cocktail when it tastes like they are drinking ocean water!

As a Canadian, when I think of tequila I get flashbacks of an all-inclusive vacation in Mexico with a hangover. To most of us, it’s simply a shot that gets thrown back with a lick of salt and a squeeze of citrus fruit to kill the after taste. All of that is about to change…

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Once you have a fresh sour, you will never go back to barmix!

With the diversity of liqueurs on the market today it is possible to make a drink taste like virtually anything. Distillers have made it easy for mixologists to shape the profile of a drink. With base flavours like vanilla, cacao and hazelnut, it’s no wonder drinks like the Crispy Crunch shooter are consistently popular. I often wonder how long it will take before we see a chocolate martini dessert, where the kitchen begins to mimic the flavours being produced on the bar instead of the other way around. Perhaps the service of fusion dishes in traditional bar glassware like wraps in oversized shooter glasses and dessert mousses in martini glasses is an indication that it’s already
happening.

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Yes, you can have a cocktail and indulge in healthy antioxidants at the same time!

There’s no doubt that the Far East has heavily influenced our health conscious way of thinking in North America. There’s something exotic about thousands of years of tradition and total body health that the Asian philosophy offers. From Tai Chi and Chai Teas (say that 5 times fast) to fresh ginger root, echinacea and other holistic and alternative remedies, we’re embracing eastern culture in both Canada and the United States like never before. Dr. Andrew Romanelli of the Sports Performance Centres says 75 per cent of his patients are looking to acupuncture as an alternative and less invasive form of treatment. What does this have to do with cocktail culture you ask? How about this for alternative medicine…

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