Intelligent Bartender

Have you wished you could jump behind a bar with hundreds of ingredients, tastes, and ideas and be able to create the cocktail of your dreams?

On April 4th, 2011 the BartenderOne Bar Chef Finals took place at Empire Lounge in Toronto in Yorkville. As students, the mixologists had completed tasting over five hundred different spirits, bitters, liqueurs, sweeteners, types of citrus, infused foams and spirits, along with homemade syrups.

As mixologists, the students were asked to create an original cocktail from each of the 5 spirit categories. The cocktails could have been made with anything that the mixologists could think of; but were required to hold dear the traditional balanced cocktail theory. While they did have guidelines for balance, there were none for flavour profiles or presentation. Mixologists could incorporate elements that were taught in class such as: infusion, fatwashing, bruleeing, molecular mixology, spherification, custom foams, misting and much more.

As the student mixologists watched tentatively, their cocktails were tasted by three of Toronto’s top mixologists; Rob Montgomery, Gavin MacMillan and Scott McMaster. The students were were delighted to see that their hard work and development had paid off. The judges were impressed by all of the thought and effort that was incorporated into the final cocktails. The mixologists showed that they weren’t scared to test some boundaries in coming up with their very own recipes, and here are the top cocktails entered:

VODKA COCKTAILS

STRAWBARB BULLETS - By Mixologist Krissy Calkins

2/3 oz Strawberry reduction (no sugar added)
1/3 oz Rhubarb reduction (no sugar added)
1 oz Vodka
Shaken on Ice
Strain into Chocolate Cups
Float - Vanilla bean infused simple syrup on top
Served on a bed of Gram Crackers

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Tip literally stands for To Insure Promptness.

Most people who work in the service industry rely on tips as a major part of their income. Because this is a known fact, most servers and bartenders are paid minimum wage if not less.

That being said, we all have to keep in mind that a tip is a gratuity and is not mandatory.

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Most bars have a small group of regular clientele that frequent their establishment. They are the loyal clients who, more often than not, tip well and don’t ask for any special kind of service. In many cases they are the types who spend thousands a year in your bar or restaurant. They are the cornerstones of your business, you certainly can’t afford to lose them, so the question clearly is how do you keep them and how do you get more of them?

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2011 is going to be an amazing year. The economy is coming out of a recession, people are opening their wallets again, and sales outlooks are all positive for the next 12 months. 2011 will also be a banner year in terms of opportunities to invest in your business. At times like these, traditional service industry staff turnover rates of 50%-65% plummet; and the employees in your bar are more loyal than ever before.

This column will be a four part directive for making your bar more profitable through systems and training. I’ll give you techniques and numbers that will make your bar more profitable… Guaranteed. In this issue, I’ll be discussing commonly overlooked areas where your bar is bleeding money. In the next issue I’ll tackle the importance of training your staff to stay ahead of industry trends so you’re offering beverage products and service that will make your guests come back for more with cash in hand… read on!

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It is a very exciting time to be in the bar business. There have been few times since the repeal of Prohibition that cocktails have been at the forefront of the media and the public conscience, backed by bartenders who are now considering themselves Mixologists and Bar Chefs.

Classic cocktails are back in a big way across the country. Led by great cocktail bars from the St. John Alehouse in the east to Clives Classic Lounge in Victoria on the left coast, passionate mixologists are taking a fresh approach to cocktails. It’s not just in the privately owned cocktail bars either. Major chains across the country are adopting new (and old) cocktails, techniques like muddling fresh fruits and herbs, and looking at their beverage programs differently than we did when big juicy martinis were all the rage.

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I’m ticked off. You might even say I’m at the tipping point. I’m fed up with receiving mediocre drinks and dealing with snotty bartenders who think they deserve to get tipped for service that is average at best.

Each year, I’m lucky to be able to go some place warm for the first week of January to unwind, recharge and set goals for the year. I usually look for a destination that has a namesake cocktail; last year I got to work with some amazing bartenders in Fiji. While I taught them a little bit about mixology, they schooled me how to make the perfect blue lagoon while standing in the Blue Lagoon in the Yasawa Islands.

Shortly thereafter I travelled to Miami in search of the best made mojito outside of Havana, Cuba. The offering up and down the Miami Beach strip was, quite frankly, pathetic. Most bartenders used mint syrup instead of fresh mint, lime and sugar. They also treated our party like an interruption rather than the reason for their employment. In Miami, I was told to “wait a moment” because the bartender was watching television. Then he not only charged me an 18 per cent automatic gratuity on the single mojito I purchased but had the gall to ask for an additional tip.

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Have you ever been to a bar where you feel like your bartender is just simply slamming a drink on a counter for you, rather than being able to give you an entertaining experience and a hand crafted cocktail?

There are many bartenders who noticeably carry around an attitude in which they really don’t care about the quality of the experience or drink they are serving their client; this needs to change.

The Four Seasons Hotel, located at 21 Avenue Road in the heart of downtown Toronto, has made and been able to maintain a name for themselves based on their admirable customer service and notable cocktail menu.

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Do you have unexplained losses in liquor or wine, in draught beer… in all three? If your restaurant is like most hospitality concepts, chances are your current bartender training is based on generations of bartenders who may not have been fully trained themselves. Most restaurants open with meticulous operational guidelines for how drinks are prepared, with detailed recipe lists that must be strictly adhered to along with opening and closing procedures, weekly checklists for cleanliness and follow up procedures. Does this sound familiar? Maybe it’s a distant memory…

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If you look up the word “brand” in the dictionary, you will discover that a brand is, “a mark or symbol to differentiate one’s cattle from another’s.” The key word in that definition, as it relates to your establishment, is differentiate. It takes courage to be different and faith in your vision to be successful in the long-term.

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Remember every time Norm walked into the bar on Cheers, the entire bar would call out in unison “NORM!” It didn’t matter who was behind the bar, they knew what he drank, and it was ready and waiting for him as he assumed his position at the end of the bar. Norm embodied the “regular,” the men and women who frequent your establishment regularly. They are the ones who more often than not, tip well, and don’t ask for any special kind of service. In many cases they are the types who spend thousands a year in your establishment. They are the cornerstones of your business, you certainly can’t afford to lose them, so the question clearly is how do you keep them and how do you get more of them?

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