Intelligent Bartender

Cheers is a fairly good example of keeping your regulars. Everyone knew everyones name - It was almost a family!

Most bars have a small group of regular clientele that frequent their establishment. They are the loyal clients who, more often than not, tip well and don’t ask for any special kind of service. In many cases they are the types who spend thousands a year in your bar or restaurant. They are the cornerstones of your business, you certainly can’t afford to lose them, so the question clearly is how do you keep them and how do you get more of them?

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Yes, PLEASE.

Remember every time Norm walked into the bar on Cheers, the entire bar would call out in unison “NORM!” It didn’t matter who was behind the bar, they knew what he drank, and it was ready and waiting for him as he assumed his position at the end of the bar. Norm embodied the “regular,” the men and women who frequent your establishment regularly. They are the ones who more often than not, tip well, and don’t ask for any special kind of service. In many cases they are the types who spend thousands a year in your establishment. They are the cornerstones of your business, you certainly can’t afford to lose them, so the question clearly is how do you keep them and how do you get more of them?

(continue reading…)