Intelligent Bartender

Not all freestyle mixology sessions need to start with a trip to the liquor store! Local markets packed with farm fresh produce, meats, cheeses, and fantastic finds can be your first destination for inspiration.

Here in Toronto we are particularly blessed with access to several excellent open and indoor markets. St. Lawrence Market and the Kensington District both offer fantastic selections of fresh produce, bulk goods, and specialty shops with every imaginable ingredient under the sun. You can almost always track down specific spices and preserves, thanks especially to the diversity of background in our city. However, at least half the fun of a trip to the market is the item you didn’t expect to see! Preserved Marasca Cherries, anyone? A hidden find at one of these well stocked purveyors could spark your next great cocktail idea!

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It’s a new year, and with that comes new challenges and an ever changing business environment.   Cost of living will increase this year affecting the amount of discretionary income your guests have, inflation and a recovering economy will drive up the cost of goods, lease rates will escalate, food and liquor cost will increase… what do you do to combat such a daunting business environment?

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On the heels of a very successful first competition, the Toronto Flair League was thinking bigger and better for TFL#2 which was to take place on August 31st 2010.

The roster for the second flair bartending competition had grown from 22, to 29 bartenders.  Much like TFL#1, there were two divisions; amateur, and advanced.  Amateur competitors would receive three minutes of show time, and the advanced competitors would perform for four. Both amateur and advanced competitors were required to create two cocktails; one with working flair, and one with exhibition flair.

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When considering bartending as a career there are a few things that one should keep in mind.  It’s not all glitz and glamour, and although you can make gobs of cash doing it, the real money, as in most businesses goes to the ones who are truly committed to practising and perfecting the craft.

Are you a bartender?  Is bartending for you? Are you a member of the mixology camp or is flair your thing?

The reality is that there are few careers that give you the opportunity to network, make money and develop your own personal clientele with no upfront investment other than your knowledge of a well built cocktail.

Whether you chose to engage your guests with conversation, cutting edge cocktails or flair, creating a buzz is a surefire way to leverage viral marketing and have your guests coming back for more.  Here’s an example of a Melbourne bar called Der Raum, that entertains not only in cocktail theatre and molecular mixology but also by pure design ingenuity.